Press Release-Apple Taps Guy Kawasaki

Apple Taps Guy Kawasaki For Apple Fellows Program

CUPERTINO, California--June 29, 1995--Apple Computer, Inc. announced today that Guy Kawasaki has been appointed to the company's prestigious Apple Fellows program. The Apple Fellows program recognizes those rare individuals who have made extraordinary technical or leadership contributions to personal computing. Each Apple Fellow acts as a leader and a visionary, guiding the company in his particular area of expertise.

A noted author, columnist and speaker, and the founder of various personal computing enterprises, Kawasaki has played a significant leadership role in the "evangelism" of the Apple Macintosh computer and its software. As an Apple Fellow, Kawasaki will represent developer issues and perspectives to Apple; work with developers on programs that enhance their businesses; and serve as a resource for Apple's sales, marketing, development, and support personnel.

Prior to becoming an Apple Fellow, Guy Kawasaki was the president of Fog City Software in San Francisco, which he founded in 1994. Fog City is the creator of the Claris Emailer product, which Claris plans to ship in July. Kawasaki also was formerly a member of the board of directors of Macintosh software ventures Salient, Bit Jugglers and BookMaker, and was the founder and president of ACI US, another Macintosh software company.

While employed by Apple from 1983 to 1987, Kawasaki pioneered Apple's software evangelism program for the Macintosh computer as director of product management, and was responsible for managing the relationship between Apple and third-party developers, as well as Apple-labeled software products. He was one of the key individuals responsible for the successful introduction of the original Macintosh computer in 1984, and it was in this capacity that he perpetuated the term "software evangelist" in his highly successful efforts to support Macintosh software developers.

"Guy Kawasaki brings extraordinary insight into Apple's relationship with Macintosh developers and Macintosh users around the world," said David Nagel, Apple senior vice president of worldwide research and development. "As an Apple Fellow, Guy's experience as both a developer and a Macintosh software evangelist, as well as his enthusiasm for the Macintosh platform, will be a tremendous asset to Apple and the software-development community."

"My goal is to carry the Macintosh torch and save computer users from the gates of hell," said Kawasaki. "MUD (monopolistic unshipped detritus) has replaced FUD (fear, uncertainty, and doubt). Personal computing should be about loftier things like empowerment, innovation, and creativity."

"This is an honor that is well deserved," said Tim Bajarin, president of Creative Strategies. "Because of Guy, Apple was able to hurdle many obstacles to gain developer acceptance of the early Macintosh. Facing similar challenges now, Apple could not have chosen a more appropriate and responsive liaison and advocate for developers--someone who clearly understands and is trusted by the Macintosh developer community."

"At Macromedia, we're pleased to see someone with such enthusiasm and vision for the Macintosh rejoin Apple," said John C. "Bud" Colligan, president and CEO of Macromedia, Inc. "I can't think of a better-qualified person than Guy Kawasaki to catalyze and energize the Macintosh developer community."

Kawasaki, age 40, is the author of several books--including "How to Drive Your Competition Crazy" and "The Macintosh Way"--and has been a contributing columnist for MacUser and Macworld magazines.

Kawasaki holds a Bachelor of Arts in Psychology from Stanford and an MBA from UCLA. A native of Honolulu, Hawaii, he lives in San Francisco with his wife and son. They have another child in "beta."

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